E-Commerce is a necessity and not a luxury anymore. With widely available and easy to use SaaS platforms, it has become convenient to set up an E-commerce business. According to a 2017 survey report, 48% of people brought their groceries online, and 11% did all of their food shopping through an internet-capable device. Some studies suggest that 95% of purchases will be made online by 2040; e-commerce is opening the doors of opportunity to countless entrepreneurs. For the business that has already started on its E-Commerce journey, there is always a consumer demand for more. In this article, we will discuss a few emerging AI in E-Commerce trends to look out for. With so many options and technology enhancements, each business can continue to chose what works best for its market and customers.
Chatbots
Customers today mostly don’t care whether they are working with a person or a robot to get their support questions handled. Companies today are reaping the benefits of advanced automation and improved customer experience, provide by the Chatbots.
Voice Search
According to a NASDAQ report, The global smart speaker market grew at an impressive pace of 44.9% to reach 28.6 million units in Q3 2019 as per data by Canalys. Voice searches are gaining popularity and are becoming an integral part of digital-homes. Almost 22% of US smart speaker owners have purchased something using their devices.
Personalization and Localization
Personalization is the practice of creating a personal experience for each customer through tailored recommendations based on data such as search queries, browsing behavior, purchase history, and geolocation.
Omni-channel Marketing
Omni-channel marketing develops a multichannel approach to sales, allowing customers to make purchases through nearly all possible established avenues. At this point, most brands are not just selling solely on their website; they are selling on various e-commerce platforms, as well as social media and in brick-and-mortar shops.
Mobile Wallet
Mobile wallets are one of the emerging trends in the market. That’s because mobile wallets offer speed, convenience, and security for consumers.
Augmented Reality (AR)
As per a general definition – Augmented Reality [AR] is an interactive experience of a real-world environment. Computer-generated images, texts, and sounds are superimposed on the world around us to create a virtually interactive environment.
Closing Thoughts
It is very important first to understand the user demographics using the E-commerce solution and then leverage some of the AI trends to increase revenue. With a better market and customer understanding, it’s possible to start tapping into the multi-trillion-dollar marketplace.
Ecommerce Trends 